ACTIVISION
CALL OF DUTY
Over 45 million viewers, 1 Grand and 3 Golds at the Clio Entertainment Awards, 5 nominations at Cannes Lions, 8 at The One Show, 1 at The Andy Awards, 2 at D&AD, 1 Gold at IAB Mixx, 4 awards at El Ojo Festival, 5 at FIAP, and 1 Grand Prix at the YouTube Works Awards.
A music video featuring Mexico’s most popular regional music band and the world’s most famous video game. «Corrido of Duty», a global campaign for Call of Duty: Modern Warfare II, introduces «Corrido 141», performed by Banda MS in tribute to Task Force 141 and its fight against narcos and their crimes in Mexico.
In a bold cultural shift, this campaign transforms the narco corrido—a popular music genre that glorifies drug cartels—into an honor of Call of Duty’s legendary heroes. The result is a powerful statement, bridging gaming with music, and turning a corrido into an anthem of resilience and heroism, while celebrating Mexico’s tradition on a global stage.
Brand: Call of Duty / Activision Blizzard
Agency: Archer Troy
Production Company: Rebolucion
Banda MS: Oswaldo Silvas Carreón, Alan Manuel Ramírez Salcido, Roberto Fausto, David Castro Lejarza, Elías Nordahl Piña, Alberto Lizárraga
Creative VP: Mike Arciniega | Chief Creative Officer: Carlos Oxte, Guillermo Bernal | Creative Director: Nicolás Corvino | Account Managers: Nayeli Jessel, Alejandra Jasso
Directors: Andres Hosman & Mumu | Executive Producers: Alejandro Rossi, Iván Lomelí | Director of Photography: Jordi Planell | Production Designer: Juan Carlos del Torno | Line Producers: Mariano Cabeza, Edxon Rodríguez | Unit Manager: Humberto Cárdenas | Location Manager: Mahatma | Assistant Director: Tamara Acuña | Second Assistant Director: Leonardo De Rodas | Gaffer: Raúl Vidal | Camera Assistant: Leonardo Garay | Set Decorator: Mónica Fuentes | Costume Designer: Valeria Tirado | Editor: Zhé | Post-Production Coordinator: Ric Cortés | Visual Effects: Nebraska, A. Hosman | Sound Design: Martín García | Color Grading: Esteban Robles – Club Color
